Consumer behavior

What is the impact of consumer behaviour on marketing?

Consumer behavior controls the marketing strategy implemented by an organization. Considering this fact, the organizations have to conduct studies to determine the type of strategies they should develop so that they prove to be most effective. Organizations need to know that their target audience, what are their needs, their preferences, where are they located and then decide the promotion methods accordingly. Companies gather information via studying data and surveys which can be used as marketing database, for sales history and to simply analyze the consumer buying behavior. For instance, to...

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